April 2021 : “Seimei” (The Bright Spring) Box

“Seimei” is the fifth of the twenty-four seasons in the Japanese lunar calendar. This year’s “Seimei” is April 4th.

“Seimei” means “when everything is fresh, bright, and beautiful,” and beautiful spring flowers.

By the way, April in Japan is the most changing time of the year.

The current students go up one school year, the company welcomes new staff, and various new life starts. The beginning of a new year for businesses and schools starts in April.

And the environment of many people will change anew. New uniforms and bags, and maybe even commuting routes may change. We can feel a very fresh atmosphere every year in April.

I think the word “Seimei” (Qingming) embodies such a fresh, beautiful, and bright atmosphere.

That’s why April is a special month for Japan.

This April, it’s our pleasure to deliver the “Seimei”, of Japan to you. You are going to discover a wide range of “Seimei”-themed homeware, stationery, and snacks, which will invite you instantly to Japan’s Fresh and beautiful springtime.

The Lifestyle Box

1. Mino-yaki “Mebae” small flower plate (1item)
“Mebae” means “starting to sprout plants”. We will deliver pretty spring blue flowers to your table.

2. Mino-yaki “Margaret” Japanese modern small plate (1 item)
Japanese tableware designed by the Mino ware brand “AWASAKA”. The little Margaret is very cute.

＜Mino-yaki＞
Originated from Gifu Prefecture, Mino-yaki (Mino ware) is Japan’s most popular
pottery. Its history is said to date back to 1300 years ago.

3. Gold gavel strap (1 item)
Japanese-style “watermark” gavel. I matched it with a highclass gold thread strap string. It is a popular item for Japanese souvenirs.

4. Mino-yaki Evergreen tree-colored plate (1item)
A plate of the right size to put cakes or cookies on.
Doesn’t it resemble the color of the spring leaves of an evergreen tree?
※This plate has a pattern called “Kan-nyu”. “Kan-nyu” is a fine crack pattern that can be made on the glaze part of pottery. It is a kind of decoration, and one of the points when watching. Please note that it is not a defective product.

5. Nara Kayakiji fabric handkerchief (1 item)
It is a handkerchief made of mosquito nets fabric that takes advantage of the tradition of making mosquito nets in Nara. This design is Dandelion and field mustard.

6. Spring Wildflower letter paper (1item)
A letter paper with four types of flowers: forget-me-not, violet, clover, and dianthus.
Would you like to send a letter of beautiful spring flowers?