“Yuru-Chara” is the mascot character which abbreviated “Yurui (loose) mascot character”. It uses at events, a community building, publicize information of the local ,and the corporate identity of a company.
It is said that a Japanese comic artist devised the name “Yuru-Chara” in 2004. It is generally known widely now in Japan. There are more 2000 characters.
“Yuru-Chara” comes to be indispensable to an event of Japan. At the local event of each place, you can watch it almost surely.
There is an event that “Yuru-Chara” gather for, and the people goes to watch character of popularity and their favorite characters.
“Kumamon” is the Kumamoto’s “Yuru-Chara”.
“Mikyan-chan” got the “Yuru-Chara Grand Prix” second place.
“Nebaarukun” is non-official recognition character of Ibaraki.
Is there any “Yuru-Chara” which you know?
They are all cute!!